Tested at the bar · Built for yours

I write about cocktails for people who actually make them.

Three-time Iowa Top Mixologist. Fifteen years behind the bar. The recipes, ingredient deep-dives, and bartending tools I'd want if I were starting over.

Bar setup

What 9 Glasses New Bartenders Require in 2025 for Success

I didn't think about glassware when I first started bartending

Tools

The math, solved.

Four calculators I keep in my apron. Dilution, batching, ABV, syrup ratios — no spreadsheets, no fake “smart” features. Just the answer.

Podcast · Carl Busch's Diaries

3 Months In: Am I Crushing It or Failing? My Wine Shop Journey

Oct 25, 2024 · 13:49 · Episode 8

Carl shares the roller-coaster journey of running a wine shop, three months in. He discusses initial goals, unexpected challenges like low shop awareness and slow foot traffic, and the surprises of wine versus cocktail sales. Discover his strategic changes, from increasing social media engagement to launching specials and promoting loyalty programs. Explore how Carl aims for steady growth and raising wine education as the holiday season approaches. Reflecting on successes and lessons learned, Carl remains optimistic about overcoming hurdles and reaching his ultimate goal of $30,000 monthly revenue.

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The Bartender's Alphabet.

A printable, 26-card glossary of the spirits, tools, and techniques every home bartender should know. Plus one cocktail recipe a week, tested and weighed. No spam. Unsubscribe whenever.

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